22nd January 2011
Srinagar
JK Bank launches ‘Apple Advance Scheme"<br><i>Grower must grow with the fruit industry: Chairman</i>
Apple remains at the heart of horticultural economy of the state and we at J&K Bank are committed to provide timely/adequate and hassle-free finances to further the growth and development of our fruit industry. Our main objective is to empower the grower in a way that his personal growth itself runs parallel to the growth of industry.
For this purpose, we have tailored a comprehensive scheme under the title" JK Bank Apple Advance Scheme", that ensures timely and adequate credit to cater to all requirements of Apple growers and other people in the trade under single window adopting whole farm approach.
This was stated by Chairman and CEO J&K Bank Mushtaq Ahmad while launching Bank's ‘Apple Advance Scheme' here at Corporate Headquarters.
The Chairman was addressing a jam packed gathering comprising of fruit growers, traders, Commission & Forwarding (C&F) agents, Members of Kashmir Chamber of Commerce and Industry (KCCI) and Federation of Commerce and Industries Kashmir (FCIK) besides various government functionaries and top executives of the Bank.
The scheme, he said, has been re-designed to meet the comprehensive requirements of growers, traders and Commission & Forwarding (C&F) agents that include updated production and marketing costs. Moreover, a special financial component to meet the consumption/subsistence needs of the growers has been provided for in the new scheme in addition to an optional finance for cold storage of the produce at the destination-markets to mitigate the unfavourable market conditions and maximize the returns.
Executive President J&K Bank Ajit Singh while presenting the vote of thanks gave an over-view of the pivotal role being played by the Bank as primary institutional lender to the fruit industry of the state.
A short film produced by the corporate communication department of the bank highlighting the significance of apple in the fruit industry of the state and various features of the revised ‘Apple Advance Scheme' was screened at the ceremony.
For this purpose, we have tailored a comprehensive scheme under the title" JK Bank Apple Advance Scheme", that ensures timely and adequate credit to cater to all requirements of Apple growers and other people in the trade under single window adopting whole farm approach.
This was stated by Chairman and CEO J&K Bank Mushtaq Ahmad while launching Bank's ‘Apple Advance Scheme' here at Corporate Headquarters.
The Chairman was addressing a jam packed gathering comprising of fruit growers, traders, Commission & Forwarding (C&F) agents, Members of Kashmir Chamber of Commerce and Industry (KCCI) and Federation of Commerce and Industries Kashmir (FCIK) besides various government functionaries and top executives of the Bank.
The scheme, he said, has been re-designed to meet the comprehensive requirements of growers, traders and Commission & Forwarding (C&F) agents that include updated production and marketing costs. Moreover, a special financial component to meet the consumption/subsistence needs of the growers has been provided for in the new scheme in addition to an optional finance for cold storage of the produce at the destination-markets to mitigate the unfavourable market conditions and maximize the returns.
Executive President J&K Bank Ajit Singh while presenting the vote of thanks gave an over-view of the pivotal role being played by the Bank as primary institutional lender to the fruit industry of the state.
A short film produced by the corporate communication department of the bank highlighting the significance of apple in the fruit industry of the state and various features of the revised ‘Apple Advance Scheme' was screened at the ceremony.